Prime day prim exclusive discounts

[Shadowpally]

Prime day is coming up in a little less than two weeks. Has anyone seen success with utilizing Amazon's "Prime Exclusive Discounts" for prime day? One of the guidelines requires a 20% or more discount which is pretty damn steep. Would love to hear about the results some of you have seen on previous prime days using this method to see if it is worth it.

[Elosia]

We have for sure and are using them in combination with pre-scheduled lightning deals across our portfolio of 70+ brands! We like the flexibility we get with PEDs, though we're being fairly selective where we use!

[Rethers]

The inventory constraints + the container shortage which is driving up freight prices + rising advertising prices (CPC was $1.16 in May, up from 75 cents a year earlier), will likely cause a lot of brands to just raise prices and then apply discounts on top of them.